Jcpenney gay pride apparel
In fact, Johnson pioneered the “Genius Bar” concept, and within two years of their debut, Johnson drove the Apple Retail stores to excede a billion dollars in annual sales, beating The Gap‘s record. Prior to Apple, Johnson had worked as vice president of merchandising for Mervyn’s and Target. In 2011, JCPenny hired Harvard-and-Stanford-educated Ron Johnson to take over as CEO and turn the company around. Johnson came to the job with ten years of experience working for the very gay-friendly Apple during unarguably their most glorified glory years. Coincidentally (OR NOT!), Macy’s has a long history of supporting LGBT events and advertising with LGBT publications (One Million Moms doesn’t like that either.) Just saying. The middle-road market was increasingly dominated by Macy’s for about a billion reasons not particularly relevant to the overall topic of this post. Penney has had the worst performance among peers.” Shoppers hit up Target or Wal-Mart for cheap one-stop shopping and visited the internet, Saks, Nordstrom or Bloomingdales for high-end indulgences. Barclays Capital analyst Robert S.Drbul told his clients that from 2006 to 2011, “J. In the ’00s, JCPenney’s market share started slipping (Sears met a similar fate). Everybody shopped at “Penneys.” This was before the internet, before Target, before outlet malls sprang up all over the Midwest promising even better prices on brands regularly hawked by department stores. JCPenney was a reliable big-box mall staple with a relatively inventive Juniors section. Right? I think it used to be cooler, maybe - in the 80s and 90s, I was certifiably obsessed with the excruciatingly heavy JCPenney catalogs that arrived quarterly in our home, which I’d use to create hand-drawn spreadsheets for my family about all the presents I could buy them if I got a raise in my allowance.
Honestly, I think appealing to the gay market is a brilliant idea for JCPenney right now, and I’m not just saying that because I’m gay. We told you earlier this week about Johnson & Johnson/Walgreens’ anti-bullying initiative, for which they are partnered with PFLAG and Betty DeGeneres, and suggested that the tide could be turning in our favor. What do you think their reaction will be? (Quick thought for a viral video: can we put video cameras in mailboxes? That’s still legal, right?)” Picture one million conservative soccer moms opening up their mailboxes and seeing that ad at the top of the pile. As wrote in their piece about the ad: “I want you to do something for me. Yup! That’s Todd Koch and Cooper Smith and their kids, Claire and Mason. Last month when conservative activist group One Millon Moms freaked out about JCPenney hiring Ellen DeGeneres as a spokesperson, JCPenney essentially told One Million Moms to f*ck off and even publicly reiterated their commitment to DeGeneres and the campaign.Īfter beating One Million Moms, it would appear that JCPenney went ahead and tracked down Two Dads, putting them in this Father’s Day ad: